We are first and foremost fans of hip hop culture. We regularly follow rap news on different artists through media such as DJ Akademiks or interviews in the Breakfast Club.

Right now, we've been challenged by the Blueface phenomenon, which is tearing everything apart right now. There is also Soulja Boy who seeks to return to the highest level and takes on personalities like Tyga or Drake.

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A little more Gossip, we have the couple Cardi and Offset is being reconciled. Oh yes, I forgot! The son of XXXTentacion, Gekyume, was born on January 23rd and we wanted to congratulate his family who must be very proud at the moment.

We produce t-shirts and sweatshirts that repeat phenomena, phrases or moments of hip hop news that make the buzz.

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We absolutely want to advance the culture and we are careful that every design has something positive that will allow people to come together.

Since we want to stay in the news, collections will be available every month to make room for new collections. No design will be renewed. It will allow fans of different artists to own unique pieces that will all be sold in limited edition.

Speaking of limited edition, for each collection, 10 models of sweatshirts in gemstone colors (Gold, Sapphire, Ruby, Emerald) will be available and not one more. We really want those who buy them first to be proud of having unique models in the world.